Hulu Original: Queenie - Social Influencer Campaign

The Queenie influencer campaign for Hulu's Onyx Collective expertly targeted Black women aged 25-49, specifically engaging with first and second-generation diaspora audiences through strategic partnerships with creators like Shan Boodram, Vibes of a Black Girl, and Jowoda.

Leveraging a mix of trailer reactions, London-based content, and themed social series that explored topics like mental health and self-discovery, the campaign surpassed over 3M impressions with a 23.8% engagement rate.

The project effectively balanced cultural sensitivity with true crime storytelling appeal, engaging audiences across multiple platforms (Instagram, YouTube, TikTok) while maintaining focus on important themes of immigrant and Jamaican representation.