Reasonable Doubt 2 - Social Media Campaign

The Reasonable Doubt Season 2 influencer campaign for Hulu's Onyx Collective achieved remarkable success, generating over 49.1 million impressions and engaged influential creators across Instagram, YouTube, and TikTok.

The campaign targeted viewers through a mix of weekly episodic content, including Jessie Woo's after-show series and Weekend Watch recaps, while brand partnerships with creators like Raeshanda Lias and Daryll Vega drove authentic conversations about the show's themes of Black love, professional ambition, and justice.