Vow of Silence - Social Media Campaign

The Assassination of Annie Mae Aquash: The Belmont Agency Inc. led influencer campaign generated over 35 million impressions and engaging 16 million unique viewers with a strong 22.58% engagement rate within the first 30 days of the docu-series premiere.

The campaign's success was driven by strategic partnerships with both Indigenous creators and true crime influencers, with the standout performance coming from Shina and Kayuula's Inuit throat singing content, which went viral and became the highest-viewed social promotion across all campaigns.

The project effectively balanced cultural sensitivity with true crime storytelling appeal, engaging audiences across multiple platforms (Instagram, YouTube, TikTok) while maintaining focus on important themes of Indigenous representation, historical reconciliation, and social justice.